Trademark Make

The brand story works side by side with the brand personality
When you have a story to tell, it’s easier for your brand to become relatable and approachable
Brand stories explain why the brand was born in the first place, what its inspiration was, its drive for growth and most importantly, the people involved


Effective positioning works in your brand’s favor, making it trustworthy and recommendable
Let’s look at an example of a local accounting agency in a small town
Let’s say there are up to 5 other accounting agencies, larger agencies from the city and plenty of agencies online

Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services
” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at the time

Talk to your customers, have one on one conversations, run focus groups, conduct user testing with diverse groups of people, and fully understand what they need and how your brand can help them in a way that feels natural, positive and rewarding

It can help influence a customer’s decision

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